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THE
Branding newsletter

Real brands make you feel.

We show you how you can think about branding holistically. And you should. At least if you don't just want to launch the next product on the market, but want to build a strong brand.

REGISTER NOW

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what's in for you

First of all... Is this just another sales funnel?

The answer is very clear: No. I don't sell anything in my newsletter. On Mondays you get a branding snack of the week, on Thursdays a deep dive - that's it.

No hidden sales funnels, no spam, just real inspiration and ideas that you can do something with. This is my way of sharing deeper knowledge and ideas that don't find enough space on social media.

Maybe you already have this feeling...

We're not here to flood your inbox with the next 10-step plan on how branding supposedly works 100% of the time. We're also not here to tell you 10 times that you finally need to work out your persona. Yawn... just don't!

There's a Branding Snack on Mondays and a Deep Dive on Thursdays. For maximum inspiration and great moments in your inbox.

We open up perspectives,...

that inspire you. We send impulses. We show cool examples. We offer food for thought. We question. Practical. Quick insights. Practical insights to take away.

Over 100 newsletters, over 450 subscribers and a weekly opening rate of always over 60% - we think it's worth a read. :-)

🎨

Rebranding

What makes a rebranding successful? When, how and why should you rebrand?

📢

Tone of Voice

Does your brand speak for you, even if you are not in the room?

❤️‍🔥

Brand Values

What does your brand represent? Are you communicating it in the best possible way?

🧚

Personal branding

How you can strengthen your brand with your network.

📸

Visual language

Images, whether photos or videos, convey emotions. And are therefore an important branding element.

🧚

Brand Marketing

How to promote your brand, product or service in the best possible way.

🫵🏻

Touchpoints

A genuine brand creates the same feeling at every touchpoint.

📊

Branding Case Studies

Who did it best? And who failed completely?
// who

Chantalle stands for relaxed words and extensive branding know-how - and gets the right experts on board!

This is not a classic marketing newsletter. We want it to be "easy to read". We want you to enjoy Inspo once a week and learn something.

That's why Chantalle not only pulls all kinds of topics from her box of experience, but also occasionally brings in absolute experts in their field who have joined her circle over the last few years.
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newsletter
After over 70 newsletters, we know what you want to read. What's on your mind and what we enjoy. Test-read one of our past newsletters. And don't forget: Subscribe if you like it. We write about a wide variety of topics.
NL Snack:Rebranding
NL Snack:Rebranding

// FAQ

If you have any other questions about The Branding Newsletter, just drop us a line. We'll do our best to get back to you quickly.✌️

What can you read in The Branding Newsletter?

Edutainment (a blend of entertainment and education) featuring branding, design, photography, video, and brand building, written and researched by Chantalle Alberstadt.

How can you turn a newsletter into a strategic tool for brand building?

A newsletter is a slowly growing channel that can become increasingly important over time if you attract the right subscribers.
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To do this, the newsletter must offer value—in-depth topics presented in a more complex way so that it appeals precisely to the decision-makers you need to reach.

When these elements come together—a large subscriber base and strong content—a newsletter can become a business tool.

The same applies to e-commerce brands. Here, newsletter systems are one of the main drivers of repeat business. After all, if you’ve sold to someone once, it’s that much easier to do it again.