Discover how Aperol became a generic term through strong brand identity and recognition - with practical tips for your own branding.
Find out how consistent branding creates trust and how recognition becomes the basis for strong brands. With examples and practical tips!
Fonts have an immediate emotional impact and shape your brand image. Learn how the right typography creates trust, avoids mistakes and appeals to your target group.
Learn how packaging design influences purchasing decisions, avoids common mistakes and makes your brand visible and desirable. Read more now!
Learn how to recognize really good design - even without being a designer. With 5 simple questions and illustrative examples for strong branding!
Black Friday brings sales, but strong brand loyalty ensures repeat purchases. Find out how you can leave more than just deals in Q4 with creative branding.