Presence beats dress code - if you want to stand out at events, you don't need shoulder pads, but attitude and genuine charisma. Personal branding means showing yourself as you are instead of performing - with a look that feels honest, conversations with genuine interest and communication that focuses on authenticity rather than loudness.
Many people only think of rebranding as an external refresh, but sustainable success is achieved through a well thought-out brand strategy and clear positioning. The article shows that a superficial rebranding without a concept remains ineffective and instead the substantial changes lead to a brand core transformation. Brands such as Lego and Burberry illustrate how far-reaching strategic decisions can lead to brand revitalization.
Seasonal branding offers more than just a quick way to sell products. It can build brand love by matching the brand identity and feeling organic. Instead of indiscriminate discounts, brands should create subtle, emotional connections and reinforce their values thoughtfully.
A well-branded podcast like Truly Bullish strengthens the brand through authenticity, recognizability and clever content recycling. From inspiring conversations to cross-media utilization - an ideal strategy to take personal branding to the next level.
For me, New York is not just a metropolis, but a second home that I have visited almost 20 times, both for business and pleasure. In this blog post, I share my favorite food spots, hidden highlights and unique off-the-beaten-track experiences that make the city exciting every time.
A snackable example of our weekly branding newsletter on the hot topic of rebranding. The e-mail newsletter is peppered with nice GIFs and the odd song intro.