One brand, many products - one look that pops
Hey brand fans,
Many people always think: "The more products, the more creative freedom!"
Sure, you can do that. But what happens then?
You stand in front of the shelf and think: "Did they all come from the same brand or is there a wild design rave going on?"
That's exactly what we didn't want with Cookie Bros.
Case Study: Cookie Bros
Cookie Bros originally had super different packaging.
O-Mochi looked like artsy design packaging without the yummy effect, Cookie Dough looked like a Fun Fair sticker booklet and the churros? Somewhere between food porn and TikTok filter.
Each pack was individual - but together? Chaos.
The problem:
If every product group looks completely different, the brand doesn't look like a brand. It looks like a random shelf full of individual adventures.
Why is this so important?
👉 Consistency builds trust.
If you can see from a distance in the supermarket: "Ah, that's Cookie Bros!" - you've won.
👉 Repetition creates recognition.
You don't want people to have to read the logo every time to know who you are.
👉 A strong look runs throughout.
From the shelf-impact look to the social media ad.
This is how we solved it at Cookie Bros:
We revamped two major product groups (Cookie Dough & O-Mochi) and gave them a visual brand language that pops.
Bright colors, food porn, cool illustrations - but always in such a way that you immediately notice: "Yeah man, that's Cookie Bros."
Take a look at the before and after (pictures above). The difference? Huge.
Why does it make such a difference?
📈 At the point of sale (e.g. supermarket), attention is everything.
If the brand identity has a strong presence, it appears larger, more self-confident and attracts more eye contact.
💬 The brand is recognized more quickly online.
You don't need to keep writing "Cookie Bros" over it - the visual identity says it all.
🔥 And: It feels like a family.
Not like a bunch of flatmates who all have their own rules.
What you can take with you:
✅ Check your product lines: do they all speak the same language or are they talking at cross purposes?
✅ Build a design system that works - not just for one product, but for everything to come.
✅ Consistency does not mean boring. It means strong, confident and ready for scale.
Conclusion:
More products? Great. But only if they work well together.
Your brand has to sound like a good song - not like 5 people shouting karaoke at the same time.
All of this is not only relevant for end consumers - it is also a reason for buyers to list you.
We have only revised two product groups at Cookie Bros - and guess what? There's more to come. Stay tuned.
If you're in the mood for behind-the-scenes: We'll be showing more soon on @shot.by.boredbrandsstudio and @boredbrandsstudio.
Until next week - stay brave, stay clear, stay you. 🔥
Chantalle
