McLaren, Jaguar, Apple Music: Why Every New Brand Faces Initial Backlash—and What You Can Learn from This for Your Own Rebranding.
Branding Newsletter
Only 4% of new Black Friday customers make a repeat purchase. How The Ordinary and IKEA are doing it better—and what you can still do for your brand in four weeks.
Why We Turn Down Clients: My Red Flags During the Initial Consultation, Who I Really Enjoy Working With, and an Exercise That Will Help You Attract the Right Clients Starting Tomorrow.
Guinness, Spotify, and IKEA show how branding rituals turn customers into true fans. Plus: Here’s how to create rituals for your service that no one can copy.
Find out why “Made by Humans” is becoming the new premium label and how authentic branding fosters trust and drives conversions. Use AI wisely to strengthen your brand!
Find out why strong logos usually work best as word marks, what the risks are, and how you can weather trends with the right branding. Typography over trends!