Repetition in branding is crucial for memorability and trust. Find out how iconic brands use this and strengthen their branding.
Branding Newsletter
Strengthen your personal branding at events with an authentic presence instead of business outfits. Learn how to impress with authenticity and charisma.
Many people only think of rebranding as an external refresh, but sustainable success is achieved through a well thought-out brand strategy and clear positioning. The article shows that a superficial rebranding without a concept remains ineffective and instead the substantial changes lead to a brand core transformation. Brands such as Lego and Burberry illustrate how far-reaching strategic decisions can lead to brand revitalization.
Seasonal branding offers more than just a quick way to sell products. It can build brand love by matching the brand identity and feeling organic. Instead of indiscriminate discounts, brands should create subtle, emotional connections and reinforce their values thoughtfully.
A well-branded podcast like Truly Bullish strengthens the brand through authenticity, recognizability and clever content recycling. From inspiring conversations to cross-media utilization - an ideal strategy to take personal branding to the next level.
For me, New York is not just a metropolis, but a second home that I have visited almost 20 times, both for business and pleasure. In this blog post, I share my favorite food spots, hidden highlights and unique off-the-beaten-track experiences that make the city exciting every time.