Guinness, Spotify, and IKEA show how branding rituals turn customers into true fans. Plus: Here’s how to create rituals for your service that no one can copy.
Branding Newsletter
Find out why “Made by Humans” is becoming the new premium label and how authentic branding fosters trust and drives conversions. Use AI wisely to strengthen your brand!
Find out why strong logos usually work best as word marks, what the risks are, and how you can weather trends with the right branding. Typography over trends!
Discover Tomorrowland’s unique branding strategy—how imagination, storytelling, and experience come together to create a global brand. Get inspired for your own branding!
Hornbach, Kärcher, and Mailchimp prove that bold branding helps you stand out in “gray” industries. Discover ways to strike branding gold yourself!
Learn how successful sub-brands like Nivea Men, Gillette Venus, and Eucerin benefit from distancing themselves from their parent brands. Discover practical tips for your branding!