Discover why branding decides everything in the first 5 seconds. How to build trust, win customers and avoid fatal mistakes in your brand presence.
Branding Newsletter
Good branding has an emotional impact, not just an explanatory one. Find out how brands become tangible through design, language and tonality - with inspiring practical examples.
Discover why emotional product names are essential for successful branding. Inspiring examples show how language and design touch customers.
Find out why good design is crucial so that your premium product is not perceived as "cheap". Tips for a strong brand impact.
Discover how limited editions can strengthen your branding and boost sales. Find out why exclusivity creates desirability and justifies prices.
Discover how your product photos can become a sales booster. Learn why high-quality images are crucial for success and how they put your product in the best light.