Your product looks cheap.
Hey Brand fan,
Your product may be the best anyone has ever developed.
But if it looks like a special offer from a discount store - guess what? People treat it like that too. 👀
💡 Why is this happening?
Because many brands think:
"Oh, just put the logo on it. It'll work."
But it's not that simple.
Cheap packaging? Makes your product interchangeable.
A random color scheme? Makes your brand identity arbitrary.
Bad photos? Quickly turn premium into "sales corner".
People buy with their eyes.
If it looks cheap, it's perceived as cheap - no matter how blatant the content is. Sorry to say.
⚡ Examples that show how it's done
🧴 Aesop
Minimalist, monochrome, high-quality. Soaps that probably cost a few euros to produce - sold for €40+ because they look like an interior piece and have a strong visual brand language.
🍫 Tony's Chocolonely
Bright colors, bold design, rebellious typography. No standard chocolate shelf charm - but a visual story that smiles at you and is instantly recognizable.
🥣 Wolf of Wilderness (dog food)
Premium dog food that looks like outdoor lifestyle for dogs. No billo-bag, but packaging with a high-quality design that is even celebrated in animal content shots on Insta.
💥 Why this is so important
People don't just buy a product. They buy a feeling.
And if your product looks like it should be hidden away at home, that's exactly how it will be treated: used in secret, not shown, no story, no photo, no free hype.
Strong packaging design ensures that customers are proud to own it.
They show it in their hand, on the table, in the mirror.
And that's pure free marketing - priceless because it's real.
This doesn't happen with loveless, off-the-peg packaging.
But with well thought-out packaging that you want to pick up. With images that not only show what it is, but why you want it. With a look that is so consistent that you immediately recognize: "Ah, this is from you."
💬 Questions for you
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Would your product be proudly displayed - or just used?
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Could your packaging be a decorative element - or will it end up straight in the bin?
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Does your design trigger a "take my money" feeling - or a "can you get it cheaper?" feeling?
🏁 Conclusion
A good product can do everything.
But if it looks like a discount store offering, you're not selling value - you're just selling price. Instead, build a brand with a strong visual identity that is so convincing that people will voluntarily advertise for you. Without discount codes, without reminders, without extra likes.
See you next week - stay proud, stay bold, stay you.
Chantalle
