Your brand value? You can feel it - not in Excel.
Hey Brand fan,
Let's be honest: when was the last time someone told you that they bought your product because the cost structure was so impressive?
Exactly. Never before.
People buy because it feels right.
Because it makes them proud.
Because they want to show it.
The real value of your fire is not in any tables.
It's in the moments:
When someone tears open your packaging and stops for a moment because it looks so good.
When someone takes a photo of your product before using it.
When someone says: "I want that."
💡 Examples that show this
🔥 Aarke
A sparkling water maker that looks like a design piece. Nobody buys it because they absolutely need sparkling water. They buy it because it enhances the kitchen and the brand identity matches their own lifestyle.
🎨 Gitti
Nail polish that looks more like an art object. Minimalist, edgy, different - and that's exactly why it ends up in so many bathroom flatlays and strengthens the visual brand presence.
🌱 Nikin
A Swiss brand that sells simple hoodies - but plants a tree for every purchase. The design? Sure. The vibe? Even clearer. The brand message is immediately tangible.
🤍 Motel a Miio
Ceramics that look like vacation memories. Nobody buys "just a plate" - they buy the feeling of sitting by the sea in Portugal and being part of an emotional brand world.
💥 What you can take away from this
✅ Check your product lines: do they all speak the same language or are they talking at cross purposes?
✅ Build a design system that works - not just for one product, but for everything to come.
✅ Consistency does not mean boring. It means strong, confident and ready for scale.
✨ What helps with this?
What makes a product a must-have?
Packaging that looks so good that you want to pick it up - and then when you open it you find a little message or a hidden detail that makes you smile.
Product photos that not only show what you sell, but also convey a feeling: Freedom, lightness, bold vibes - whatever your brand story is.
Content that doesn't just explain, but tells a lifestyle story. In such a way that you don't just consume it, but want to immerse yourself in it immediately.
In the end, it is precisely this attention to detail that turns buyers into fans - and a simple product into a statement.
💬 Questions for you
- Would your customers show your product - or just use it?
- Would you get goosebumps yourself if you saw your own unboxing?
- Have you built a brand - or just a product?
🏁 Conclusion
The true brand value?
Invisible in numbers.
But unmistakable in hearts.
If you manage to make people not only buy your product, but feel it - then you have understood branding.
See you next week - stay brave, stay tangible, stay you.
Chantalle
