Julian Enderle is no ordinary racing driver. As lead engineer at Mercedes-AMG, he knows every technical detail - and as a drifter, he lives pure emotion on the racetrack. It was clear to us that this profile needed a strong visual foundation.

We developed the branding for Julian - a look that combines technology, dynamism and personality. Since then, we have accompanied him through the German Drift Championship in the media: with high-quality photos and videos that convey his story, inspire sponsors and consistently expand his personal brand.

Whether on the track, in the paddock or in the pit lane - our content makes visible what makes Julian unique: precision, passion and a feeling for speed that cannot be faked.

Next stop: The next racing season. And the next stage in building his brand.