Merchandise doesn't have to look like merch - that was the claim behind this hoodie that we designed for the Glücksgefühle Festival 2025.

From the embroidered logo on the chest to the large back design, from the patch on the sleeve to the matching typography: every component has been developed so that the hoodie not only suits the festival, but can also be worn away from it.

In addition to the design, we also created the official Merch-Shooting 2025 including photos and videos for the website, social media and more.

By the way: The official Glücksgefühle magazine also comes from our studio. Holistically conceived, implemented to a high standard. As always.