defu is the pet food brand of Demeter-Felderzeugnisse GmbH—the world’s first cooperative of organic farmers, founded in 1971. With over 200 member farms, all products are produced entirely in Germany and are available at dm and in specialty organic stores. What makes it special: The farmers who supply the raw materials are also the owners of the brand.

We’ll be implementing the new packaging designs across the entire product line—from dog food to cat food. Each package must stand out on the shelf, convey the premium organic positioning, and at the same time reflect the values of a brand that has stood for uncompromising quality for over 50 years.

Since then, we have been working with defu as an ongoing design partner.

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