Patrick Vogel is not only the lead artist behind the Porsche NFT and founder of the Hamburg agency ALT/SHIFT - he is a true personal brand. An artist, a visionary, a creative whirlwind with recognition value. And our mission was to translate this unique vibe into coherent branding.

The challenge: to create a design system that is just as individual and uncompromising as Patrick himself. No run-of-the-mill logo, no slick corporate design. Instead: A bold, visual statement that shows attitude - and yet remains flexible enough to give room to all his creative variations.

The result? Branding that works. That not only conveys his personality to the outside world, but is currently even being translated into the interior of his new studio (by the way: not by us, but based on our design).

What comes next? The web design. And yes - we're really looking forward to continuing to accompany him on this creative journey.