reloons: Rebranding for sustainable lightness
reloons: Rebranding for sustainable lightness
For reloons - a start-up for reusable balloons - we took on the complete rebranding. From the logo to the color scheme to the brand message, the aim was to think about sustainability in a fresh and playful way - without losing the fun factor.
We have created a visual identity that combines joy, environmental awareness and modern family appeal. Instead of a pointing-finger eco, there is now a colorful brand that is memorable - and fits the target group.
reloons shows: Sustainability can be colorful, cool and relevant to everyday life. And we show: Branding can have attitude - without taking the fun out of it.
We are very, very happy!
Absolutely top. On both a professional and human level. Super pleasant in communication, as well as agile, flexible and determined in their approach. Chantalle and her team (first and foremost Xenia, many thanks to you again, simply great work!!!) got us and our idea of reusable balloons just right and developed a corporate design and manual in a short space of time that blew us away and continues to inspire us. We are very, very happy to be able to present Reloons in this look in the future and look forward to further developing our brand and our marketing with Chantalle & Crew in the coming months.
