Why the best brands are not afraid of repetition
Hey brand makers,
Real Talk (you know the one from me): If you think you've shown your branding enough times now - you've probably just started.
Most people believe that after the third post, the fourth mailing or the fifth Insta story shout-out, the topic is "done". In reality, this is when branding really starts to take effect.
Brands that stay are those that master repetition.
- Nike: The same three words over and over again. Just do it. Since 1988. That's a long time, right?
- Red Bull: the same slogan everywhere, the same energy, the same wings.
- Dior: always the same look, the same iconic typography, the same attitude - on billboards, in stores, in packaging.
They anchor you.
- Your audience is not on your feed 24/7.
- Attention is expensive. You have to win it anew every time.
- Consistency creates trust. People remember what they often see - not what was once "creatively different".
And no - it's not about copy-pasting.
It's about telling your brand like a character: Recognizable. Unmistakable. With variations - but always the same soul. No matter at which touchpoint.
Real Talk: We see it every week with customers.
Example:
When we did the branding for Julian Enderle, it was clear:
His unique style must not end with the logo.
So we developed a branding that recurs in every touchpoint - from colors to imagery.
Now you can recognize him on the track, on social media and soon everywhere out there - even without his logo.
Here's a sneak peek of what we developed for him:
👉 View Julian Enderle branding
Small checklist: Does your branding have recognition power?
Conclusion:
If you think next week:
"Oh man, I've already covered that topic..."
Then tell it again. And again. And again.
Because the moment you repeat yourself is the moment you build your brand identity.
Until next week - stay clear, stay recognizable, stay real.
🔥 Chantalle
