3 branding mistakes that will make you invisible in 2026
Hey Brand fan,
Let's get straight to the point:
Branding is not how you look—it's how you stick.
And that's exactly where many fail. Not because the design is bad, but because it lacks impact.
Here are 3 typical branding mistakes that could completely throw you off the radar in 2026 – and how to do it better:
❌ 1. You want to show too much at once
Every color. Every USP. Every message.
Your Insta looks like an overflow of ideas, your packaging screams "Look at me!" in five languages.
Result: nothing sticks.
💡 What you can do better:
Pick one thing. One feeling. One focus. One thing that people will remember you for.
Example: A gummy bear is a gummy bear.
Unless it's the sour gummy bear in the black package.
Keyword: Trolli.
The brand focuses on color, humor, and weird vibes—everywhere.
Not fancy, but precise. And therefore memorable.
❌ 2. You only talk about yourself
"Our story began in 2018..."
"We value the highest quality..."
Great. But what does that mean for your audience?
💡 What you can do better:
Swap 50% self-description for 50% empathy.
Show that you understand what your target audience wants—before you tell them what you do.
Example: Not: "Our protein bar has 25 g of protein."
But: "No time for breakfast? This will save your morning in 3 bites."
❌ 3. Your look is different every time
💡 What you can do better:
Decide on a style that suits your vibe—and stick with it.
Variation? Yes. Confusion? No.
Example: Paper & Tea (Berlin): Whether it's packaging, stores, or websites—everything feels Zen. Calm, high-quality, conscious.
No wild color changes. No fonts from 2001.
One feeling—everywhere. That's true visual consistency.
✨ What you can take away with you
– Those who don't make decisions remain average.
– Those who talk about themselves are rarely understood.
– And those who look like 10 other people are confused with 10 other people.
🏁 Conclusion
You don't need a perfect brand.
But you need one that makes an impact.
2026 is not a year for brands that play it safe.
It's the year for brands that show themselves as they really are.
See you next week—stay true to yourself, stay real, stay you.
Chantalle
PS: If you're wondering how to make your brand unforgettable, write to me. Maybe all it takes is a little twist.
