3 things that are guaranteed to make your brand unappealing (without you realizing it)
Hey Brand fan,
Branding should be attractive. Emotional. Inspiring to buy.
And yet, at first glance, many brands seem more like: Uff, nope.
Because they unconsciously do things that put people off.
That's why today:
3 branding mistakes that make your brand unappealing - without you even realizing it.
Plus: What you can do better instead.
1. you are only talking about yourself
Product. Features. Facts.
"We are the market leader in ..."
"Our ingredients ..."
"Our history ..."
Cool. But what does the customer get out of it?
People connect with people - not with self-congratulation.
What you can change:
Swap 30% self-description for 30% empathy.
Show that you understand the problems of your target group.
Don't write what you do, but what changes for the customer.
Before:
🧴 "Our cream contains highly concentrated retinol and is made in Germany."
After:
✨ "Fewer spots. Smoother skin. Finally look in the mirror again without concealing anything."
The product is the same - but the focus is different:
Effect instead of technology. Emotion instead of enumeration.
2. you look artificially perfect
Perfect graphics. Photoshopped product photos. Glossy vibes everywhere.
Not a mistake, not a person, not a real moment.
The result?
Distance. Because it's not tangible.
An example of how to do it better:
Purelei achieves the feat of being stylish AND relatable.
Thanks to UGC, real people, behind-the-scenes content.
And designs that not only scream Hawaii, but also everyday life.
What you can do:
Leave room for authenticity. Show real voices. Imperfect moments.
People prefer to connect with 90 % authenticity rather than 100 % surface.
3. you speak in buzzwords instead of images
"Authentic. Innovative. Sustainable. High quality."
Have you fallen asleep yet?
These terms mean nothing. And feel like a 2012 agency pitch.
And the problem:
What sounds generic comes across as distant and impersonal.
What you can do instead:
Speak in pictures.
Not: "high quality".
Rather: "so good that you don't want to share it with your children."
Not: "sustainable".
But rather: "you can put it in your shopping cart with a clear conscience - even on the third glass of wine."
🧠 What you can take with you
✨ People trust brands that appear human.
✨ If you talk too smoothly, too loudly or too much about yourself - you lose relevance.
✨ Likeability is not created through design - but through an authentic vibe.
🏁 Conclusion
Not everyone has to like your brand.
But it should please those you're making it for.
And that only works if you not only show what you are - but how you feel.
See you next week - stay honest, stay real, stay you.
Chantalle
