7 signs that your branding isn't evoking emotion (it's just there)
Hey Brand fan,
Some brands you just feel right away.
Others... well, they're just there too.
And that's exactly what today is all about:
How can you tell whether your branding is not only present, but also noticeable?
Here are 7 signs that there could be more to come—and what you can do about it.
1. No one can describe how your brand feels
If someone says, "The brand is cool," but can't say why, there is a lack of depth.
Branding is not a like—it's an impression.
🛠 Ask yourself: If your product were a feeling, would it be pride, calmness, rebellion, or something else entirely?
2. You sound different everywhere
Website: serious. Insta: flirty. Packaging: neutral.
It feels like three brands in one body. And that's just weird.
🛠 Develop a consistent tone of voice that fits everywhere—instead of constantly having to reinvent yourself.
3. Your design is nice, but generic.
Typical symptom: "Looks like the others in the industry, but modern."
In short: Recognition = 0.
🛠 Dare to be bold.
Good design should not only be attractive—it should be yours and strengthen your visual identity.
4. You almost never get UGC (user-generated content)
Sure—not everyone posts everything.
But if no one is showing or mentioning your product, something crucial is missing: brand pride.
🛠 Make it worth showing off. Packaging, unboxing, small details.
People post what they feel—not just what they buy.
5. You constantly explain what you are doing
If you start every pitch with "So, we do...", your branding won't work.
Strong brands are instantly understood.
🛠 Test: Send your website to someone who doesn't know you.
Ask them: "What do they do – and for whom?"
If they don't answer within 5 seconds, you definitely need to rethink your approach.
6. The vibe is missing—that gut feeling
People make decisions based on emotion.
If your branding doesn't evoke emotion, you will be compared rationally—and lose out on price.
🛠 Think in moments: How does your product feel when it arrives?
What does your brand trigger when encountered for the first time?
7. You will not receive any screenshots.
It sounds trivial, but it's a good indicator:
If no one ever says to you, "I saw that and thought of you," then you're not being recognized.
That's the moment when you go from being a product to being a brand.
🛠 Your brand should create images in people's minds—not just offers in their shopping carts.
🧠 What you can take with you
✨ Branding isn't "I'm visible" – it's "I stick in your mind."
✨ Tangibility beats visibility.
✨ And if you don't give anyone a feeling, you don't give them a reason to stay.
🏁 Conclusion
You don't have to follow every trend.
But you should make an impact.
Because what ultimately defines branding?
Not how loud you are.
But whether people feel you – and recognize you when you leave the room.
See you next week—stay clear, stay special, stay you.
Chantalle
