Make Brand Touchpoints work
"That's so typical of this brand!" Ever thought that? Then you associate the brand with a strong, individual brand feeling. That means consistent and on-point brand touchpoints. ;)
Hey Friend ,
As we so beautifully said in the last issue, more is more. That's why we're serving you a portion of brand touchpoints today.
Newsletter #3 was packed with inspiration from other brands. Why? Because good inspiration is the little cousin of your own creativity. Feed your brain and heart with impressive work from other creatives. And both will strive more and more to create something just as cool themselves.
The only question is: What exactly am I supposed to do now? We've got your back! Today we're giving you practical tips for working with and at your brand touchpoints. Including a goodie.
Ready to rock that? Here we go. 😜
💦 List of ideas for fresh touchpoints
Turn your touchpoints into a brand experience that generates significantly more enthusiasm than soggy toast. There are two ways to do this.
No. 1: Use touchpoints other than the usual suspects.
Need some ideas ? Here you go:
- a unique saying, thank you or fun fact on your invoice and offer 💬
- the feel of your packaging 👐
- own GIFS or graphics for your Insta Stories 🖼️
- your own scent in your store or office 🐽
- a hang tag on a product that doesn't usually have one 🏷️
- hidden brand messages in unexpected places (the mirror of the guest bathroom or the floor of your shipping box) 💌
- your own Spotify playlist to suit a specific occasion 🎶
- interactive packaging (e.g. with QR code with behind-the-scenes material) 🤳
- a personalized video message for your customer's birthday 🙋♀️
- a statement on the wall of the office/business 🏠
- your own mini-game or quiz on your website 🎲
- ...
🛠️ The Brand Touchpoint 1x1 – here's how it works!
Don't want to reinvent the wheel? We have good news! It doesn't always have to be a new touchpoint. Option No. 2 for turning touchpoints into the perfect brand experience: Reinterpret classic touchpoints.
With our little DIY toolkit, you can bring a little more excitement to your brand touchpoints (tip: tackle them one step at a time):
👉 Who are you?
Yes, yes, that's true. At some point, branding people always come to you with the question of what your brand stands for and what feeling you want to create. But hey, that's exactly what branding is all about. If you know what your brand should express, it becomes all the easier to develop truly creative ideas that are brimming with your brand's feeling. Is your brand bold? Go on, then your touchpoints should definitely be too. How about strong statements? Does your brand stand for cozy vibes? Then let's experience it with all our senses. Design cuddly soft packaging and use images with warm colors instead of just writing "cozy product" somewhere.
👉 Storytelling is magic
Let people share in your brand's story. Don't just write your story; involve people with you. Do it with passion. Think of it like a book: Each of your touchpoints should become its own chapter, compelling people to eagerly turn the pages.
👉 Personalization on point
A touch of personalization really can't hurt. After all, we all like to feel like we're being addressed directly and personally, right? Whether it's fancy packaging, virtual fittings, or personalized playlists – the brand experience is all the more immersive when it's tailored as precisely as possible to your customers and their needs.
👉 Think outside the box
Sure, you can do the usual stuff. Website, social media, and the like. You should. The question is: How? And what else is possible? Think in all directions. Go through the world with your eyes open. Get inspiration from completely different industries and consider whether that can be applied to your brand.
Your Touchpoints!
Download checklist.
Dare to be creative!
Remember: It's all about the mix. Not everything is always new and different. That's okay. It's all about consistency across all touchpoints. And yes, that brings us back to the question of what your brand stands for (aka brand identity).
Bye, bye, boring brands. Hello excitement!
Inspo of the day 😎
