3 questions that could change everything in 2026. For your brand. And for you.
Hey Brand fan,
2026 is almost here. And no—not everyone needs a rebrand, a new slide, or a colorful vision board.
What you need is a brief moment to reflect.
Because your branding doesn't happen in workshops.
It happens every day.
In emails, on packaging, in conversations, in posts, in product descriptions.
And to keep your brand identity alive, there are three simple questions you should ask yourself regularly—whether you work solo or lead an entire team.
🧠 Question 1: How should it feel to come into contact with your brand?
Not: What do you want to say?
But rather: What do you want your audience to take away?
💥 Warm?
💥 Smart?
💥 Loud?
💥 Approachable?
💥 Elegant?
Once you have clarified this, you will be in a better position to decide:
• Which language is appropriate?
• Which images are effective?
• Which channels are the right ones?
🧊 Example:
If you stand for lightness—and your entire presentation comes across as heavy, text-heavy, technical... then it doesn't feel right.
And that's exactly where you lose people—before they even buy.
💛 Question 2: Who are you actually doing this for?
Not theoretically. But honestly.
🚫 For everyone? Not gonna happen. You can stop right now.
✅ For those who understand how you feel? Worth its weight in gold.
Would your customers recognize you immediately if they saw you in a different context?
If not, your visual identity lacks a common thread.
🧠 The best brands feel like an exclusive club.
Because the target audience realizes: Someone here thinks like me. I want to stay here.
Best Practice: SARI Curls
🧽 Question 3: What was just loud in 2025—but not helpful?
Maybe it was the fifth product.
Maybe a platform where you just "post something" all the time.
Maybe the design element that was cool—but never quite fit.
⚡️ 2026 isn't about starting from scratch.
But it is the perfect year to clean house.
Out with distractions.
In with what really works.
💬 What you can take away with you
✨ Branding is not rocket science.
But it requires awareness. And the courage to take an honest look.
✨ These 3 questions will help you to keep adjusting.
Small. Effective. Without throwing everything overboard.
✨ And in the end, it's not about the perfect performance—
—but about the feeling that remains.
🏁 Conclusion
You don't need 100 branding measures.
Just the courage to ask yourself the right questions—regularly.
And then really get down to business.
And 2026?
That won't be the year you start everything from scratch.
But the year when you finally follow your own path.
See you next week—stay mindful, stay aware, stay true to yourself.
Chantalle
