Joy in a box 🎀
Superstreusel shows you how it's done:
Even the shipping box screams fun. Pink, playful, loud—it says, "Here comes something cool!" And before you've even pulled off the tab, you already have that first happy feeling!
That's the underrated magic moment in branding: unpackaging.
The first real, physical contact with a brand.
Often forgotten (or postponed—"we'll do it sometime"), yet it is so powerful.
Why is packaging design so important?
Because good packaging triggers three things:
😍 Anticipation
🤳 Social media potential and
❤️🔥 Emotional connection.
When a package looks so cool that you want to post it, you've won as a brand—free content included. 💰
Superstreusel uses exactly that: you don't just unpack something.
You experience the launch of the brand before you even touch the product.
🔥 Your inspiration for the start of the week
Is it perhaps time to upgrade your packaging?
Tip: This can be visual—colors, shapes, feel—but also content-related: small messages, product highlights, or a detail that simply brings joy.
Because that is often where the first strong brand loyalty develops.
The next Branding Original drops on Thursday—with fresh inspiration and in-depth topics. If you have any questions, just send me an email or message me on LinkedIn ❤️ And if you think someone else might like it, go share it! 💌
Yours, Chantalle
