Condor, King of Branding
Hey Brand fan,
Sometimes a brand doesn't need a new logo.
Instead, it needs a code element that runs through everything like a common thread.
Because, as you have learned from this newsletter, genuine brands are created when all touchpoints speak the same visual language.
Condor has found just such a visual code: stripes.
And not just anywhere—but everywhere people see, touch, or experience the brand.
✈️ Why stripes? And where do they come from?
Condor is more than just an airline—it is Germany's vacation airline.
During the rebranding process, a pattern was deliberately chosen that conveys vacation, summer, freedom, and lightness:
Stripes like on parasols, beach towels, and beach chairs.
They immediately trigger emotions before you even read the logo.
🎯 How they play on every level of the brand
1. Aircraft – the largest canvas
The fleet was given a striking striped look in five colors, such as yellow (sunshine), blue (sea), green (island), and beige (beach).
Gone are the standard paint jobs – now the jets are mobile, visible brand billboards that are hard to miss.
2. Uniforms & crew accessories
Condor has not only left the pattern on the planes:
Scarves, ties, pins, and other uniform details pick up on the stripe motif—even when the logo is not visible.
3. Onboard & Airport
Boarding passes, signage, baggage tags, airport displays—everything adapts the striped world.
Stripes thus become a visual anchor that you recognize no matter where you are with Condor.
4. Website, app, and social media
The stripes also reappear digitally—as horizontal lines, color blocks, and UI accents. They create consistency between offline and online.
5. Onboard products & merchandise
Everything you can touch—from mugs to toiletries—gets a visual echo.
The pattern isn't just pretty, it's functional: it becomes part of every customer experience.
🧠 Why this has a psychological effect
Stripes have historical power: they have been used on parasols, beach chairs, and towels. Our minds automatically associate them with vacations, joy, and lightheartedness.
This is exactly where Condor comes in:
Instead of long claims or big messages, a pattern has a direct, quick, and emotional impact .
This creates brand recognition before the brain has even read half a sentence.
💡 What you can learn from this as a brand
1. Find a visual element with meaning—not just a beautiful design.
A code that conveys something can be simple. Sometimes the motive is closer than you think.
2. Play it everywhere, not just where you expect it.
From the product to the packaging to the website:
When the pattern is consistent, familiarity is created. And that becomes the brand.
3. Emotion beats function.
Condor's stripes don't stand for technology or efficiency—they stand for emotion: vacation, relaxation, adventure.
So if you're currently working on your branding:
You don't have to redesign your logo every time.
Sometimes a recognizable visual code that clearly conveys your brand world is enough.
And here there is a clear distinction between a branding element and a temporary key visual. But more on that another time.
🏁 Conclusion
What Condor does is not a random striped look.
It is a strategically placed symbolic code – from the aircraft livery to the uniform, website, airport, and onboard touchpoints.
And that is precisely what branding is:
not just looking pretty, but triggering emotions and being recognized at every touchpoint.
See you next week—stay curious, stay inspired, stay you.
And if you ever want to know how to find a visual code for your brand, just write to me. ✉️ chantalle@boredbrands.studio
If you would like to read more about the rebranding:
Condor Newsroom
