Packaging as a language of love
Hey there!
I have an empty bar of soap in my bathroom. It's been there for months. Completely used up.
But the box? The box is too nice to throw away.
Sounds weird? Maybe. But THAT is exactly what good packaging design is all about.
BRAND EXAMPLE:
Flamingo Estate. A small farm in LA that produces soaps, oils, and honey.
I bought her tomato hand soap. $28 for a bar of soap. Yes, I know. Absurd.
But when the package arrived—wow. The box was like a little work of art: illustrations of tomato plants, hand-drawn, warm terracotta tones, matte finish. On the back: a little story about the farm, the plants, the philosophy.
I used the soap. It was nice. But the box? I kept it. It's now on my shelf. As a reminder.
Not for the soap. But for the feeling it gave me: slow living. Craftsmanship. Care.
This is not packaging. This is a brand experience.
REALITY CHECK:
Think about the last product you bought.
Did you keep the packaging? Or did you throw it straight in the trash?
The difference between "functional" and "memorable" often lies not in the product itself, but in the unboxing experience surrounding it.
At Bedrop, for example—a brand for bee products founded by Betül and Florian—we accompanied them through precisely this transition: from an e-commerce look to a brand that works in retail.
Display design for DM (one of the largest drugstore chains in Germany), packaging redesign, visual identity—all designed to stand out on the shelf and convey the brand values.
Despite tight deadlines, we delivered a design that stands out in the retail environment. Because packaging isn't just protection—it's the first touchpoint that determines whether consumers will pick up the product or keep scrolling.
SELF-CHECK QUESTIONS:
Check it out, honestly:
✅ Would you keep your own packaging?
✅ Does unpacking feel special—or just "functional"?
✅ Does your packaging tell a story, or is it just protection for the product?
✅ Might customers want to post a photo of it?
My two cents
Packaging isn't just protection. It's the first physical touchpoint with your brand.
It's the moment when a purchase becomes a relationship. Or not.
Flamingo Estate's Box is on my shelf because it gave me a feeling. Not because the soap was so awesome. But because someone took the time to give me an experience.
That's the difference between "bought" and "loved." 🔥
See you next week – make something worth keeping.
Chantalle
P.S. – What packaging did you save last time? And why? ✨
