Game changer personal branding
Personal branding is more than just a buzzword. It's revolutionizing brand marketing and taking authenticity to a new level.
Hi Friend ,
In 2023, the echo of "personal branding" roars through the digital space—a buzzword that boosts egos and promises lead generation. Or does it offer greater potential—for each and every one of us?
Many have "more online visibility" on their 2024 resolution list. But what is the difference between having an online presence and a true personal brand?
Storytelling with personality
Steve Jobs, Martha Stewart, The Rock – names that tell stories and evoke emotions. They stand for more than just their products. They are the faces behind the ideas. As Claus Hipp once said:
"I stand behind this with my name." – and that's exactly what makes the difference. An attitude that creates more trust than any corporate promise ever could.
Don't be an echo, be the original
"Be the next Elon Musk" or "copy Tim Ferris's recipe for success"? Forget it. The world is full of imitators, but real voices? Those are rare. Make a difference. Authenticity is the only thing that works in the long run.
Take Gary Vaynerchuk as an example. Whether he's publishing passionate posts on Instagram, engaging in in-depth conversations on his podcasts, or speaking live at conferences, Gary's energetic and outspoken style remains the same. His authenticity and commitment are palpable and consistent across every medium. This is what makes his personal brand so powerful and credible.
💭 Story
Imagine...
How to find your topics
The hidden added value 👀
It's clear: Personal branding boosts business. Reach, inquiries, sales – clearly, personal branding boosts.
More than a job – your trademark
In a world full of change, one thing remains constant: the power of your personal brand. Your name opens new doors, no matter where your journey takes you. True trust isn't tied to your job title, but rather rooted in your actions.
From the screen to legend – creating your own brands
Ryan Reynolds shows how it's done: From Hollywood star to gin magnate, winning hearts with wit and charm. What other young gin brand has six to seven-figure views on YouTube?
A brilliant example is his video, in which he takes aim at the pumpkin spice season to promote his gin—a prime example of how to use current trends to create authentic and humorous advertising that resonates with the target audience. Over 900,000 views for a simple Negroni recipe using his Aviation Gin. 🥃 Watch it now →
📸 Your image – your brand
✨ Mini-Tip: Your social media photo library
Create a folder on your smartphone for social media-ready images. This way, after writing your posts, you'll have a selection of suitable images at your fingertips – saving not only time but also stress when searching for the right image.
Personal brand instead of cliché:
Your real story
Be brave, be real – be yourself. 
🧠 Tool tip
Oh 'MyMind' – you save, AI finds it again.
For all creatives or random idea collectors. Building a brand identity is easier when you get a feel for the brand and gather inspiration. Things you want to write about.
You can save links, images, music—anything you don't want to forget. Tag them—and best of all, AI is integrated. The tool will help you find the right uploads and connect them together.
We've been using it ourselves for two weeks now & we love it. Check it out →
Have a voice, show who you are. Because: Why not? We look forward to hearing from you. 🔥
