Hey Brand fan,

Some products are so technically named that you think you're in wholesale.
"Care Shampoo Lavender 250ml"

Informative? Yes.
Emotional? Nope.

And then comes Rituals.

💡 Case: Rituals

Rituals does not sell shower gel.
You are selling a moment.

Fresh Lime Shower Gel becomes The Ritual of Karma.
A hand cream becomes The Ritual of Jing.
And a scented candle? The Ritual of Sakura.

Sounds like a mini vacation. And that's exactly the trick.

Because you don't buy what it is - you buy how it feels.
What many people don't know: Stores enhance the brand experience with all the senses.

Soft light, warm colors, soft sounds, relaxing scents - and often: a cup of tea at the door to try - which triggers even more senses at the same time. As you stroll through the shelves, you are long gone from everyday life. ✨

And that doesn't just happen through design. But through language.

🧠 Why this works

Our brain loves feelings, not facts.
A well-chosen product name activates emotion, imagination, memories.
It sticks - and triggers something.

A poorly chosen name?
It's just there. And just as quickly gone again.

When design and language go together, they reinforce each other. And suddenly a €9 shower foam feels like a moment of luxury. 💆‍♀️

✨ Other brands that check it out

🧘‍♀️ This Place

CBD products with names like The Good Night or The Hug.
You know immediately what you're getting - and even more: how it should feel.

💅 Clever Beauty

French nail care brand. Instead of "Nail polish No. 12", there's Confidence, Addict, Pure. You don't just wear color - you wear a feeling - a statement.

💬 What you can take away from this

👉 Product names are not labels. They are design in language.
👉 They speak to your target group - or not.
👉 If you want your product to be emotional , it shouldn't sound like a stock number.
👉 Think in moments, not milliliters. In pictures, not bullet points.
👉 And: Coordinate your language with your visual branding. Otherwise your brand will speak twice - and no one will listen.

❓ Questions for you

• Does your product name trigger a feeling - or just a scroll further?
   
• Does your language match your design?
   
• Could your product name be mentioned again - or is it forgotten after 3 seconds?

🏁 Conclusion

Your product name is the first sentence of your brand story.
If it's boring, no one will listen.

But if it touches, it stays.
And that's where real branding begins.

See you next week - stay clear, stay emotional, stay you.
Chantalle