Discover 10 real branding truths from 100 newsletters - why branding is more than just design and how to win distinctive brand fans.
Discover how Aperol became a generic term through strong brand identity and recognition - with practical tips for your own branding.
Find out how consistent branding creates trust and how recognition becomes the basis for strong brands. With examples and practical tips!
Fonts have an immediate emotional impact and shape your brand image. Learn how the right typography creates trust, avoids mistakes and appeals to your target group.
Learn how packaging design influences purchasing decisions, avoids common mistakes and makes your brand visible and desirable. Read more now!
Learn how to recognize really good design - even without being a designer. With 5 simple questions and illustrative examples for strong branding!
// FAQ
If you have any other questions about our blog, feel free to drop us a line.
We'll do our best to get back to you quickly.✌️
When should I rebrand my company?
There are several indicators.
1. If your company has evolved or, for example, if you, as a CEO, have taken over an existing business.
2. If your business has adopted completely new brand values, a new business strategy, or undergone a fundamental realignment.
3. If nobody is buying, or if customers decide against your company within 3 seconds because your brand isn’t consistent.
These are just the most obvious points. There are others as well. If you’re unsure, feel free to book an appointment, and we’ll work together to determine whether you’re ready for a rebrand or if you can safely wait a little longer.
What makes for good branding—and why is it more than just a nice design or a logo?
Effective branding ensures that people immediately understand who you are, what you stand for, and why they should trust you—across all touchpoints.
We achieve this through a well-thought-out brand strategy, design systems, and a clear brand voice.
What mistakes do companies make when they lack a brand strategy?
Without a clear brand strategy, there is often no foundation for consistent decisions regarding design, communication, and public image.
The brand comes across as arbitrary, elusive, and loses its appeal.
In short: It is not perceived the way it should be. And that costs you leads and potential customers with every interaction.
What kind of content is currently performing best on social media?
Everything that’s authentic. Videos, quick edits, slideshows—content that’s easy to understand and doesn’t feel contrived. The trend is currently shifting strongly away from generic AI-generated content and back toward genuine content with heart and character. Brand personality is once again becoming a competitive advantage—just as it always has been. People buy from people.
How often should a company produce new content?
You should create enough content to stay visible. Always stay on brand. Producing a lot of content in advance might sound tempting, but it rarely works in the long run. We love quality and consistency. That beats the mass-produced content—which is now being spread by AI-generated content, for example—by a mile.
For which platforms should content be produced?
The ones where your target audience is actually active. It sounds simple, but it’s constantly overlooked. If you’re not sure, we’ll analyze it together and clearly tell you where you should focus your energy. Instagram, TikTok, Facebook, YouTube, or Spotify? What you need depends entirely on your business case. Let’s talk about it.